Economic Impact and Community Benefits for Springfield, MO

Essential Infrastructure for Springfield's Growth

$7M+ Project Investment

Led by local business owners and supported by strategic partnerships.

2,200 Capacity Venue

Fills a critical market gap, attracting national touring acts who bypass Springfield.

$9M/yr Economic Impact

Estimated to generate $200k in annual sales tax going back into the community.

From Eyesore to Economic Engine

Originally the Fallin Garage, 423 Olive Street was built in 1926 on Route 66, has been vacant for 25+ years.

The Holler Music Hall will transform a 25-year vacant building into a thriving cultural destination.

The Holler 423 W Olive Google Map Search.jpg

Significant Economic Impact Potential

$6.5 Million Projected Annual Venue Generated Revenue

Translating to $140,000 in annual sales tax dollars for Springfield.

$2.7 Million Projected Additional Local Spending Revenue

With a projected 6800 ticket sales per month, this generates $2.7M additional spending at local Springfield businesses each year.*

Increase Local Spending

Local concert goers (in Greene County) spend an average of $28.28 per show night in the community outside of tickets and venue purchases*

Increase Tourism Revenue

30.4% of concert goers are nonlocal visitors and spend an average of $44.41 per show night in the community outside of the venue.*

Good Bones with a Great Future

423 Olive Street is located just south of the new Daylighting of Jordan Creek. This project will support the City’s Arts, Culture & Historic Preservation goals by serving as a key partner in establishing a live entertainment anchor downtown. An underused space will transform into a cultural destination—increasing foot traffic, economic activity, and liveliness in the area while also connecting public spaces between downtown and the Jordan Creek revitalization project.

Community Benefits

Job Creation

Employing local firms from construction through operations—creating immediate contract work and permanent hospitality, technical, and security positions plus indirect downtown job growth.

Education & Talent Retention

Creating career paths in both business and music—through university partnerships and artist development programs—to keep Springfield's talented young professionals and musicians home.

Community

Live music creates shared stories, boosts mental and emotional well-being, and strengthens the community and culture.

Tourism

The local arts scene is powerful—the Gillioz reports drawing patrons from 48 states and 6 countries. The Holler builds on this success and can bring acts that have been skipping the Springfield market for years due to capacity and venue limitations.

Arts & Culture

Transforming vacant space into a live entertainment anchor that drives foot traffic, economic activity, and connectivity between downtown and the Jordan Creek revitalization.

National Advocacy

Travel to booking hubs like Los Angeles, Nashville, New York City and meeting with promoters–including key connections like Michael Owens, VP Programming at the Moody Center–to advocate for Springfield as a strategic, essential stop.